Emporium Melbourne


The Brief

The Excecution

The Result

The ‘Be the Influence – Tackling Binge Drinking’ campaign is part of the Australian Government’s National Binge Drinking Strategy. The strategy raises awareness of the short and long-term impacts of binge drinking on young people. Ultimately, it aims to, over time, contribute to the development of a more responsible drinking culture within Australian society.

This initiative aims to reduce the exposure of young people and children to alcohol imagery and branding, and also to reduce the links between alcohol and sporting activities where young people are involved. This was implemented at a number of high profile sporting events around Australia including the A League Final in Sydney, Australian Swimming Championships in Adelaide & the Netball Finals in Melbourne and the Gold Coast.

Polite Promotional staff received an outstanding response and feedback for their messaging campaign at these high profile sporting events. Large teams of up to 10 staff rolled out this key messaging campaign at these high profile sporting events around Australia with enthusiasm & professionalism.