Channel 7 Easter Show

The Brief

The Execution

The Result

Channel 7, Australia’s leading television network, created two unique activations at The Royal Sydney Easter Show to raise their profile and promote their brand to families consumers at the event.

Polite Promotions were engaged to provide 8 promo staff for all 14 days activity to manage, operate and promote the following two activities.

The flagship activation was the 7 Newsroom, where children were invited to read the news in a simulated studio setting and have their best video take uploaded to the internet.

The second activation was designed to promote Channel 7’s upcoming home renovation TV show House Rules. The House Rules photo booth tent, encouraged children and their families to have their photo taken against a fun, interactive DIY inspired photo wall and have this photo printed live on site to take away with them.

Both activations were designed to entertain and engage target audiences of families and children visiting the show and create a strong visual presence at the event. Thousands of impressions were created both on-site and taken away from the show

Polite Promotions staff received excellent feedback for a stellar effort over the 14 day campaign. Staff were commended for maintaining an excellent level of energy and customer service across the entire campaign, their ability to pick up technical components of the Channel Newsroom along with the customer service and promotion required on the photography activation was of the highest standard!

Channel 7 Tent at the Easter Show - 26 March 2013 - Photographed by Dominic Loneragan.  Credit Dominic Loneragan
Channel 7 Tent at the Easter Show - 26 March 2013 - Photographed by Dominic Loneragan.  Credit Dominic Loneragan