ALDI Sampling


The Brief

The Execution

The Result

To raise awareness of Aldi Supermarkets ahead of the launch of the stores in South Australia  and to introduce the public to their products.

A team of Polite Promotion Brand Ambassadors packed and distributed sample bags filled with high quality Aldi Products in high traffic areas near the stores. They also shared key messages about Aldi promotions and deals.

Over 6500 sample bags with a mix of Aldi products and pamphlets were distributed across the 7 day campaign, with the South Australian public positively reacting to the launch of Aldi in their local area. Polite Promotions staff were commended on their positive attitudes and friendly approach!