ING Direct / ‘Sleep Easy’ Stunt

The Brief

The Execution

The Result

To support ING Direct’s stunt turning Martin Place in Sydney’s CBD into a live bedroom for one morning, promoting their new Superannuation product along with their ‘Sleep Easy’ campaign.

90 Polite Promotions staff in total were positioned in Martin Place to support the stunt with 80 promotional staff acting as ‘sleepers’ in addition to 10 Brand Ambassadors on hand to provide free coffee and lunch to bystanders along with communicating key brand messages.

90 Polite Promotions staff in total delivered a successful and eye catching stunt for ING Direct with a scene of 80 people sleeping in Martin Place at 6am and 10 engaging staff on hand to inform passers by on the new product!