CitiBank Good Food & Wine Show

CitiBank Good Food & Wine Show

June 3rd - June 5th, Melbourne VIC         Citi Bank is the national presenting partner of the Good Food & Wine Show. They have activated a Citi Lounge area at the Melbourne and Sydney Good Food & Wine Show. Citi Bank encouraged patrons to visit the stand to find out more about the Citibank Dining Program and sample some wines from the Citibank Dining Program wine partner, McWilliam’s Wines, as well as encouraging entries into the #CelebratewithCiti competition. Citibank in Australia is part of Citigroup, one of the world's largest financial services organisations. Citibank commenced consumer operations in Australia in 1985 when it was the first foreign bank to be granted a banking licence. By combining local expertise with the strength of Citibank's worldwide consumer banking network, we are able to offer some of the world's leading range of financial services including deposit accounts, foreign currency deposits and investments as well as credit cards, mortgages, insurance and charge cards. Apart from the financial services, Citibank also has a Citibank Dinning Program. Citi customers can enjoy a free bottle of wine every time they dine at hundreds of Citibank Dining Program partner restaurants. The customer only has to follow three steps: mention that they are a Citibank cardholder, choose the free bottle of wine from the Citibank selection and pay for the meal with a Citibank card. Our promo staff in Melbourne had various tasks during this activation. Actively promoting the competition and encourage people to get involved. The competition involved people sharing their foodie memories at the show on Instagram and #CelebratewithCiti. Citi had a live photo wall in the Citibank Dining Program Grazing Garden where people were able to see their photos live on the big screen. The promo staff was roaming the event, particularly around the Grazing Garden where the screen was, to encourage as many entries and photo shares as possible. Furthermore, the promo staff had to show the customers how easy it was to enter the competition on mobile devices. Signing up for the competition was not only easy but exciting as well. The prizes included a year’s worth of McWilliam’s Wines and a $250 voucher to Citibank Dining Program partner restaurant No. 8, at the Crown. The winner received 12 x $150 vouchers issued monthly. Total prize value was $2,050. Of course our promo staff had to educate customers further on Citi’s involvement with Good Food & Wine Show and explain the Citibank Dining Program to interested people during the wine tasting. Besides the competition and the educational information about Citibank Dining Program, the Citibank even arranged a Meet and Greet with Matt Moran. People had a quick opportunity to take a photo in front of a big, blown up wine bottle. Overall, Citibank organised a fulfilled event with many spectacular surprises for their customers. Our promo staff did an excellent job in fulfilling the wishes and needs of Citibank and their customers.

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