Village Cinemas Cheap Tuesdays

Village Cinemas Cheap Tuesdays

May 29th - June 31st, Melbourne VIC           Village Cinemas has come up with this great concept for the Tuesday nights, because Tuesday nights have become a bit of a tradition for moviegoers. Tuesday’s are the cheapest days to attend. Therefore, from April 23rd 2016, Village Cinemas will be offering $13.00 ‘Cheap Tuesday’ movie tickets to VMC members only. Showing movies has long been a tradition with Village Roadshow, having started in 1954 with the first of its drive-in cinemas. Today, Village Roadshow, jointly owns and operates approximately 600 cinemas across 3 countries, and continues to lead the world in providing state-of-the-art entertainment experience. In Australia, Village Cinemas is one of the country’s largest exhibitors with a large share of screens across all Victoria, New South Wales and Tasmania. Since its inception, Village Cinemas has not only expanded the number of cinemas it operates, it has enriched the cinema-going experience through the creation of ‘entertainment destinations’ aiming to increase attendance and improve the world of cinema. The division has also sought to widen the appeal of going to the movies by creating new concept cinemas attractive to a broader demographic and providing entertainment in true style. This activation took place at 6 different Village Cinemas in Victoria. For 13 Tuesdays our promo staff in Melbourne stood at the Village Cinemas persuading customers to become a ‘Village Member Club’ member (VMC). It is easy, quick and free to become a member with many benefits. A VMC member can earn a $9 ticket after 5 visits and can even earn a free ticket after 10 visits. Furthermore, a member can get a $10,00 combo at the Candy Bar, exclusive advance screenings and events, and can join competitions and win spectacular prizes. All the customer needs is an email address and a password. When the customer is logged into their account, there’s a QR Code displayed on screen. They can scan this code at the ticket box when booking Tuesday tickets to get their discount. Village cinemas will also be offering a complimentary Bulla mini choc top, the “Surprise and Delight”, to anyone who joins the VMC or flashes their card showing that they’re already member. Our promo staff in Melbourne engaged with customers to become a member of the VMC. Explaining the many benefits and showing how easy it is to sign up on a mobile phone, our promo staff tried to persuade the customers. They also had other tasks such as answering any questions from guests, supporting the Team Leader and of course approaching the customers politely with a big smile. Overall it was a very successful event! Many customers were enthusiastic about the Cheap Tuesdays and were keen to sign up. Not only because it is so easy, quick and free but also because it would save some money. Village Cinema has been and will continue to be the place ‘where movies live’.

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